Borgward BX7 Concept (2015)


Borgward BX7 Concept

With the launch of its BX7, the time-honoured German automobile brand Borgward is celebrating a remarkable comeback. This mid-size SUV prototype, which is close to series production, will be the first vehicle since the 1960s to wear the legendary diamond-shaped Borgward badge. This new model embodies the design philosophy of the young yet familiar Borgward brand — a philosophy which will go on to inspire all of the company's future model series. "Modern tradition" is at the heart of the design philosophy that will help drive forward the development of this brand. As Executive Design Adviser Einar J. Hareide explains, the Borgward design philosophy isn't about retro styling: "The styling of our new series is not based on the design of classic models such as the Isabella. What we do instead is to draw inspiration from these iconic vehicles, decode the original design DNA of the Borgward brand, and then transplant this into the modern age." For the design team, the history of Borgward serves less as a mandate for a specific design than as the basis for transforming the ideals of the company's legendary founder Carl F. W. Borgward. Alongside his expertise in creating ingenious technical solutions, Borgward also possessed a highly refined sense for superb design — as exemplified by models such as the Isabella series.

Elegance, sporty dynamism and commanding presence — these are the qualities of today's Borgward automobiles. The design focuses on the vehicle's hallmark OCTAGON-shaped radiator grille and its characteristic wing design, which invokes a host of different wing shapes, ranging from the rounded contours of the classic biplane wing to the angular lines of a modern jet plane. As Roland Sternmann, Global Executive Design Director at Borgward, explains, nature was another rich source of inspiration: "We borrowed the wing design for the new Borgward BX7 directly from the world's dynamic nature. Just like a bird of prey, dragonfly or ray, the new SUV offers a completely individual interpretation of the wing shape and is therefore unmistakeable." Typical off-roader features such as generous ground clearance, truncated body overhang and a high beltline all reinforce its classic SUV credentials and signals that the all-wheel-drive Borgward BX7 has the performance and capabilities to master all types of terrain.

Borgward BX7 TS Concept (2015)


Borgward BX7 TS Concept

With the launch of its BX7, the time-honoured German automobile brand Borgward is celebrating a remarkable comeback. This mid-size SUV prototype, which is close to series production, will be the first vehicle since the 1960s to wear the legendary diamond-shaped Borgward badge. This new model embodies the design philosophy of the young yet familiar Borgward brand — a philosophy which will go on to inspire all of the company's future model series. "Modern tradition" is at the heart of the design philosophy that will help drive forward the development of this brand. As Executive Design Adviser Einar J. Hareide explains, the Borgward design philosophy isn't about retro styling: "The styling of our new series is not based on the design of classic models such as the Isabella. What we do instead is to draw inspiration from these iconic vehicles, decode the original design DNA of the Borgward brand, and then transplant this into the modern age." For the design team, the history of Borgward serves less as a mandate for a specific design than as the basis for transforming the ideals of the company's legendary founder Carl F. W. Borgward. Alongside his expertise in creating ingenious technical solutions, Borgward also possessed a highly refined sense for superb design — as exemplified by models such as the Isabella series.

Elegance, sporty dynamism and commanding presence — these are the qualities of today's Borgward automobiles. The design focuses on the vehicle's hallmark OCTAGON-shaped radiator grille and its characteristic wing design, which invokes a host of different wing shapes, ranging from the rounded contours of the classic biplane wing to the angular lines of a modern jet plane. As Roland Sternmann, Global Executive Design Director at Borgward, explains, nature was another rich source of inspiration: "We borrowed the wing design for the new Borgward BX7 directly from the world's dynamic nature. Just like a bird of prey, dragonfly or ray, the new SUV offers a completely individual interpretation of the wing shape and is therefore unmistakeable." Typical off-roader features such as generous ground clearance, truncated body overhang and a high beltline all reinforce its classic SUV credentials and signals that the all-wheel-drive Borgward BX7 has the performance and capabilities to master all types of terrain.

Borgward BX5 Concept (2016)


Borgward BX5 Concept

One is called the Borgward BX5 and combines passion with pragmatism to inject a fresh breeze into the market segment for compact SUVs—a segment that is steadily becoming the most popular and successful sector in the whole of the automobile market. The other is a show car that we call the Borgward BX6 TS. With its strikingly dynamic looks and distinctive, coupé-like lines, this SUV sport saloon will spearhead our assault on the established circle of SUV coupés.

The Borgward BX5 is a prototype approaching the series-production stage. Measuring 4.48 metres in length and with a wheelbase of 2.68 metres, it features equipment based largely on mass-production technology and a plug-in hybrid (PIH) drive system combined with all-wheel drive. It embodies classic SUV qualities such as versatility, spaciousness, comfort and off-road capability, combining these with the outstandingly low fuel consumption and CO2 emissions of a pioneering plug-in hybrid (PIH) drive concept. This is in line with the company's strategy of pushing ahead with the electrification of the powertrain. All production series for European launch will include a model with either a PIH or a purely electric drive system that delivers a range of 250 kilometres with minimized recharging times.

At the other end of the spectrum is the 4.51-metre-long Borgward BX6 TS, with its coupé-like roof line. As a PROJEKT vehicle—the title to be given to all future show cars from Borgward—it underscores the capabilities of the Borgward SUV range in terms of muscular performance and agile and dynamic handling. Providing the requisite power is an extremely sporty, performance-enhanced, plug-in hybrid drive system that marries the raw horsepower of a turbocharged 200 kW (272 hp) four-cylinder engine to the beefy torque of an electric motor. Combined with the same electronic AWD system as fitted in the Borgward BX5, this delivers a highly impressive driving performance coupled with remarkably good fuel economy. What's more, excellent road holding is also guaranteed even when the BX6 TS is driven hard. Thanks to a package that combines fully variable and electronically controlled all-wheel drive with a sport chassis complete with amplitude-dependent shock absorbers, a lavishly dimensioned sports braking system, highly responsive and direct electric power steering and the very latest vehicle-dynamics control systems set up for agile handling, the BX6 TS delivers a classic coupé-like driving experience offering maximum enjoyment coupled with reassuring road stability.

Borgward BX6 TS Concept (2016)


Borgward BX6 TS Concept

One is called the Borgward BX5 and combines passion with pragmatism to inject a fresh breeze into the market segment for compact SUVs—a segment that is steadily becoming the most popular and successful sector in the whole of the automobile market. The other is a show car that we call the Borgward BX6 TS. With its strikingly dynamic looks and distinctive, coupé-like lines, this SUV sport saloon will spearhead our assault on the established circle of SUV coupés.

The Borgward BX5 is a prototype approaching the series-production stage. Measuring 4.48 metres in length and with a wheelbase of 2.68 metres, it features equipment based largely on mass-production technology and a plug-in hybrid (PIH) drive system combined with all-wheel drive. It embodies classic SUV qualities such as versatility, spaciousness, comfort and off-road capability, combining these with the outstandingly low fuel consumption and CO2 emissions of a pioneering plug-in hybrid (PIH) drive concept. This is in line with the company's strategy of pushing ahead with the electrification of the powertrain. All production series for European launch will include a model with either a PIH or a purely electric drive system that delivers a range of 250 kilometres with minimized recharging times.

At the other end of the spectrum is the 4.51-metre-long Borgward BX6 TS, with its coupé-like roof line. As a PROJEKT vehicle—the title to be given to all future show cars from Borgward—it underscores the capabilities of the Borgward SUV range in terms of muscular performance and agile and dynamic handling. Providing the requisite power is an extremely sporty, performance-enhanced, plug-in hybrid drive system that marries the raw horsepower of a turbocharged 200 kW (272 hp) four-cylinder engine to the beefy torque of an electric motor. Combined with the same electronic AWD system as fitted in the Borgward BX5, this delivers a highly impressive driving performance coupled with remarkably good fuel economy. What's more, excellent road holding is also guaranteed even when the BX6 TS is driven hard. Thanks to a package that combines fully variable and electronically controlled all-wheel drive with a sport chassis complete with amplitude-dependent shock absorbers, a lavishly dimensioned sports braking system, highly responsive and direct electric power steering and the very latest vehicle-dynamics control systems set up for agile handling, the BX6 TS delivers a classic coupé-like driving experience offering maximum enjoyment coupled with reassuring road stability.