Eterniti Hemera Concept
Eterniti Motors, a new luxury carmaker, makes its public debut at the 2011 Frankfurt IAA, the world's largest automotive motor show, and is previewing a prototype of its first product, the Eterniti Hemera.
Brand Launch and Hemera Preview
When launched in 2012 the Eterniti Hemera will become the world's first Super-SUV, providing new levels of luxury, exclusivity and performance in an SUV to create a new niche. The body of the car shown at Frankfurt closely reflects the final production version, although that will have bespoke Eterniti LED headlamps and lenses. All panels are new and made of carbon composite. The interior, which will be almost 100% unique to Eterniti, is in the final stages of prototype testing and will be revealed later in the year.
Eterniti is backed by a group of international investors and is an independent, boutique British marque, uniquely based in London, where it is establishing a hub with not only a showroom but an atelier and a build facility where bespoke vehicles can be created and hand-built on-site to any specification required. The facilities will be completed later this year, followed by further Eterniti-owned showrooms from 2012 in key overseas markets.
The business aims to help satisfy a growing demand for additional luxury and personalised specifications among wealthy car buyers, particularly in major cities, global wealth centres and emerging markets ranging from London to the Asia-Pacific region.
Eterniti Motors, the London-based boutique luxury carmaker, unveiled the engineering prototype of its first car at Beijing's Auto China 2012 international motor show.
The vehicles on display are in-use, running prototypes so do not represent the final finish quality but do closely reflect the definitive interior and exterior styling.
The car, named Artemis, is the world's first Super-SUV - a term created by Eterniti for a new class of vehicle providing the higher levels of luxury, performance and exclusivity demanded by today's wealthy car buyers but which have not been available until now.
The car will be in production by summer 2012, beating Bentley, Lamborghini and Maserati's luxury SUV offerings to market. Orders can be taken now through Eterniti's sales operations in Europe (London) and Asia-Pacific (Hong Kong and Taipei), for deliveries starting in autumn 2012.
The car has a limousine-like rear cabin featuring up to 100mm of additional legroom, twin reclining rear seats with heating and cooling, iPad-ready holders with electronic reveal, and a drinks chiller. This satisfies a specific need, particularly in Asian markets, for a car suitable for both being chauffeured in and driving for pleasure. Unlike a conventional limousine, an SUV can offer excellent handling and driver appeal, and the ride height and ruggedness are suitable for poor road surfaces which can make limousines and conventional high-performance cars completely impractical. The Eterniti Artemis is the ultimate crossover.