Lancia Ypsilon Sport MomoDesign (2007)
The New Musa will make its debut with a world preview in Venice. Successor to a winning model that in three years has won the hearts of many European motorists (in 2006 and 2007 it was Italy's best-selling compact MPV), the new car will again be a winner by offering the motoring world all the values of true Italian friendliness. It sets out to recreate a typical Italian atmosphere shape and content-wise, a mix of elegance and informality, punctilious yet disarming, luxury with a naturalness that makes everyone feel at ease. In short, the New Musa is the Italian option in the modern European compact scene, embodying concepts of good taste, warmth and generosity.
New styling in terms of elegance and functionality
The New Musa has been restyled and is now even more up-to-date and attractive thanks to a number of styling cues that reflect the very latest market trends. And, in fact, this refined new look gives the car a greater size impression that target customers will certainly find attractive, given that in addition to an elegant, refined shape they can also appreciate improved functionality and space. Designed at the Lancia Style Centre, this model draws heavily on the classic canons of Lancia styling reinterpreted in a modern key consistent with trends in styling found in the premium car segment.
The front end has been enhanced with a number of chrome features underlining the new stylistic imprint while at the same time emphasising the model's impression of dynamism, an element that will be a key design feature for future Lancia cars. In the centre of the elegant chromed grille is the new Lancia logo, one that is reminiscent of the past but interpreted in a modern key, as is appropriate for a brand projected towards future challenges but at the same time proud of its traditional identity.
Delta is a historical name that represents one of the pinnacles of Lancia's motoring history, but also a mathematical symbol that stands for change, progress. Delta is a universal measure of difference, a striving toward excellence by exceeding a previous limit. Our entire strategy is underpinned by a quest for an evolved form of the Delta.
So in this sense, the Lancia Delta is the first car to represent the new Lancia philosophy. An original and unique positioning, a blend of two values that are intrinsic to the brand: elegance of style and a bold, innovative temperament that are also the inspiration of every marketing and communication campaign.
Today we welcome the first all-new car from Lancia's second centenary, the Delta, with its unparalleled design, true to the brand's innovative vocation. Due to its product features and international development work to support the launch planned for mid-2008, the Delta represents a turning point in Lancia's history and contributes significantly to the development of a strategic plan.
The first developmental shift or 'delta' is the car's ability to reconcile the traditional elegance of a Lancia with original architectural features that wed the mettle of a sports car with the on-board well-being of a saloon for the first time, while also offering extraordinary roominess for the category (a wheelbase of no less than 2.7 metres adds to the car's imposing dimensions: It is 4.5 metres long, 1.8 metres wide and 1.5 metres high). And so the Lancia Delta returns to take its place at the top of the mid-sized saloon segment, taking the great Lancia car tradition forward into the future: the Aprilia, Appia, Fulvia, Beta, Prisma and Dedra up to the Lybra.
Lancia Delta 1.8 Di Turbo Jet
Lancia Delta reflects perfectly the concept of "Anticrisis Luxury" as it fulfils the current requirements of prestige and mobility thanks to the logic of downsizing - i.e. it ensures high quality and performance, reducing cost, size and fuel consumption. Thanks to these winning characteristics, in March this model became the leader of its car range in Italy and is fast growing at European level. In order to improve these results, today Lancia launches a new engine and a new version together with a number of technological changes that make this car the reference product for this car range.
The innovations of the 2009 range
The main innovation is represented by the 200 HP 1.8 Di TurboJet engine, the most powerful one of its range. It is an innovative petrol direct injection engine that confirms Lancia's preference for sports cars and, at the same time, its commitment to protect the environment by limiting emissions and fuel consumption.
These qualities are achieved by enhancing its brilliance, flexibility and the pleasure of driving which have always made this model stand out. This engine is produced by FPT - Fiat Powertrain Technologies - and is provided with a modern 6 speed automatic transmission. It delivers a maximum power of 200 HP (147 kw) at 5,000 rpm and a maximum torque of 320 Nm (32.6 Kgm) at 1,400 rpm. With such equipment, Lancia Delta can reach a maximum speed of 230 km/h and goes from 0 to 100 km/h in only 7.4 seconds. At the same time, the car stands out for low fuel consumption (7.8 litres per 100 km), reduced CO2 emissions (185 g/km) and a Euro 5 homologation.
Lancia Ypsilon Versus (2009)
Lancia Stratos Concept
The legendary Lancia Stratos HF was without a doubt the most spectacular and successful rally car of the 70s. With its thrilling lines and uncompromising design tailored to rally use, the Lancia Stratos not only single-handedly rewrote the history of rallying, it won a permanent place in the hearts of its countless fans with its dramatic performance on the world's asphalt and gravel tracks - a performance which included three successive world championship titles.
For Michael Stoschek, a collector and driver of historic racing cars, as well as a successful entrepreneur in the automotive supply industry, the development and construction of a modern version of the Lancia Stratos represents the fulfillment of a long-held dream. Back in 2003, the dream had already begun to take on a concrete form; now, at last, it has become a reality.
In November 2010, forty years after the Stratos' presentation at the Turin Motor Show, the New Stratos was publicly presented for the first time at the Paul Ricard Circuit - the legend returns.
It all began in 1970, at the Turin exhibition stand of the automobile designer, Bertone. The extreme Stratos study on display there - a stylistic masterpiece by the designer Marcello Gandini - didn't just excite visitors, but caught the attention of Cesare Fiorio, Lancia's team manager at the time… and refused to let go.
The new Lancia Thema and Voyager are making their debuts. These are the first two models emerging from the alliance between Lancia and Chrysler, which by now have become a single identity founded on the same will to excel in the future and on the values engraved in their respective century-old histories: design and innovation.
Therefore, this is a significant moment in the history of two brands that have written some of the most important pages in international automotive history. This is why a place full of charm was chosen to present the two cars to the international media: Piazza Carignano in Turin, where the monumental Palazzo Carignano stands. It is the seat of the first Italian parliament and symbol of the Italian unification born 150 years ago. The adventure of a new automotive dynasty embodying the best of two industrial cultures today is starting off from the same temple of Italian unification. The exuberant style, flair for delivering a "stress-free experience and functionality all associated with the Chrysler brand are coupled with the Italian taste, innovation and technological efficiency and attention to the tiniest details that have always distinguished Lancia.
Today as always, the same desire to offer a true alternative in the respective market segments is at the heart of the two new models. With a heritage of values in its DNA, Lancia appears to be favoured over other brands for its ability to interpret this new world of exclusiveness and to meet the needs of a customer more attentive to technology, who demands not only a substantial product, but also a distinctive and unique style. Besides, whoever chooses a Lancia vehicle starts a new trend because he follows only his own personality. The new Thema and Voyager, statements of a concrete value Lancia is introducing to the market for the first time, have been created for this customer. This value is not meant as innovation into itself, but as technology "at the service" of driver and passengers, offered at an accessible price and above all free from excess and what is superfluous.
When the Lancia Voyager is used every day, it turns the concept of a simple "means of transport" into an exhilarating travel experience. That is because a "great trip" is not just leaving and arriving, but is instead a continuous string of emotions. A promise that the new model keeps even before getting into it thanks to an exterior style that transmits protection and charm from the very first glance.
Here then is a brand new front end featuring the grille emblazoned with the Lancia logo, wraparound front and rear bumpers, rear light clusters with LED light technology, and large headlights with built-in fog lights in the front bumper. The design is up-to-date and finely wrought. The side view offers the classic wheel arch design, while the slim pillars coupled with large windows guarantee excellent visibility. The car is equipped with rails and crossbars on the roof while the tailgate has been redesigned with a modern, functional look in order to optimise access to the interior.
The benchmark in the segment of large MPVs, the Lancia Voyager is 5.21 metres long, 1.99 m wide, 1.75 m high on a wheelbase of approx. 3.1 metres. This impressive size is matched by a spacious, refined passenger compartment in line with Lancia's best tradition, which is distinguished by attention to details and the use of soft materials of superior quality. And it is precisely when the new model welcomes guests that it is at its best.
Offered standard in the configuration with 7 seats, it is a model for relaxing moments and comfortable journeys, whose passengers will benefit from a firm sense of on-board wellbeing. To achieve this objective, the designers worked according to the most modern ergonomic standards, in order to fulfil the criteria which measure a vehicle's capacity to meet the requirements for comfort and wellbeing. The final results of the Lancia Voyager are excellent in all key ergonomic areas: comfort, driving position, accessibility, visibility and space reconfigurability.
The 2011 Geneva Motor Show was the setting of the world premiere of the new Lancia Ypsilon, a "small flagship" that in just 3.84 metres packs the best of Italian style, innovation and eco-friendliness. For the first time it is proposed in a 5-door version designed to offer even greater convenience and comfort to devotees of Lancia charm, technological excellence and unique style.
At the heart of the Lancia Ypsilon's design is an original approach to the "premium" car concept that redefines the meaning of the word "luxury", fascinating those who seek originality and character, those who love technology and elegance, and those who admire quality and innovation. With Lancia Ypsilon, luxury becomes something unique that triggers an emotion, the pleasure of "owning" but without pretentious display, the search for uniqueness in any area, the statement of one's true personality without allowing himself to be swayed by the judgements of others.
The new Lancia Ypsilon, which will be on the market from June across key European markets and from September in Great Britain and Ireland with the Chrysler brand, is the fourth series of the successful model - over one and a half million vehicles currently on the road - born in 1985 when the Y10 debuted at the Geneva Motor Show. It was a miniature flagship with style and content features never seen before on an economy car of the day, marking that forerunner spirit that was to accompany the model until today. It was the Lancia Y's turn in 1996: elegant, elite, with a strong personality that reinforced the concept of "customized luxury". Hence we arrived in 2003 when the third generation, the Lancia Ypsilon, brought to the world of city-cars the technology and "class" till then exclusively reserved for models in higher segments.
With its free and sophisticated spirit, the new Lancia Flavia proves it is the quintessence of open air driving pleasure with 4 genuine seats. It is the ideal answer for a customer who wants the advantages of a coupé without sacrificing the unique sensations that only a convertible has to offer. That's not all. The new convertible is the most interesting option of this market segment able to win over a customer who demands not only a substantial product, but also a distinctive and unique style. Besides, whoever chooses a Lancia vehicle starts a new trend because he follows only his own personality.
It is the perfect expression of the Italian way of life, the beauty of Italian lifestyle based on taste, imagination, style and refinement. The new front wheel drive Lancia Flavia guarantees a refined driving experience unparalleled by any other in its segment, whether tackling the daily trip in town to go to the office or when taking to splendid panoramic roads out of town on weekends.
In terms of length (4.9 metres), height (1.4 m) and width (1.8 m), the new Lancia is at the top of segment D, offering the ultimate in interior room (it can perfectly accommodate up to four adults) and on-board comfort, with its generous 276-cm wheelbase.
Distinguished by an elegant and dynamic look, Lancia Flavia has a sculpturesque front end sporting the unprecedented grille with Lancia logo and the original front headlights and fog lights. Furthermore, the surface of the side panel is extremely clean, in addition to being distinguished by a sleek line, which lengthens the car and lends it dynamism, and by elegant 18" alloy wheels.