Lincoln Mark LT (2006)

Lincoln Mark LT (2006)
Lincoln Zephyr (2006)

Lincoln Zephyr (2006)
Lincoln MKR Concept (2007)


Lincoln MKR Concept

Lincoln is pulling the wraps off a head-turning new concept car at the North American International Auto Show next week, signaling its design strategy for the next-generation of premium American vehicles and launching a new engine family.

The Lincoln MKR concept introduces a new design language of "elegant simplicity" on a four-door coupe that also features environmentally friendly amenities and fuel-saving technology, including its TwinForce™ engine.

The concept's 3.5-liter gasoline twin-turbocharged direct-injection V-6 performs comparably or better than V-8 engines, delivering 415 horsepower and 400 lb.-ft. of torque on renewable E-85 ethanol.

A New Era of Lincoln Design

The new design - created by a team led by Peter Horbury, executive director, Design, The Americas - showcases the visual elements that will influence a new generation of Lincoln products.

"We've reinterpreted the best of Lincoln designs over time, preserving the restraint and elegance synonymous with the brand," says Horbury. "The Lincoln MKR concept is sophisticated and modern, resembling an athlete - extremely strong and fit but looks elegant in a tuxedo.

"This romantic, sporting coupe should turn heads at the show. And, ultimately, this new design language will help lead us forward in the growing premium segment."

The Lincoln MKR concept features seven key exterior cues, which define modern Lincoln design:

  • Clean, uncluttered surfaces
  • Powerful, dynamic beltline
  • Chamfered surface running parallel to the beltline
  • Distinctive Lincoln bow-wave, double-wing grille opening
  • Thin, horizontal taillamps that run from one side to the other
  • Significant C-pillar smoothly transitioning into the cantilevered roof, and
  • Powerful cantrail/roofrail

Three or four of these design elements are likely to appear on future production Lincolns, including the concept's most dramatic feature: the double-wing grille inspired by the 1941 Lincoln Continental Cabriolet. The split grille is designed to resemble the bow of a boat cutting through the water, giving the oversize Lincoln star a proper home on which to stand proud.

Lincoln MKX (2007)

Lincoln MKX (2007)
Lincoln MKZ (2007)


Lincoln MKZ

Lincoln is building on the success of its strong-selling Zephyr mid-size sedan with the introduction of the 2007 Lincoln MKZ - a five-passenger luxury sedan that boasts a refined look, a new, more powerful engine, and the confidence of available all-wheel drive. The new Lincoln MKZ features a starting manufacturers suggested retail price (MSRP) of $29,890 for front-wheel drive and $31,765 for all-wheel drive models.

"The new Lincoln MKZ is moving Lincoln to a modern vision of American luxury," says Al Giombetti, president, Ford, Lincoln and Mercury. "It enters the market from a position of strength, following the outstanding success of the Zephyr. With the Lincoln MKZ, we're adding great new features and delivering outstanding value that American luxury customers demand."

Since its debut last year, Zephyr has paved the way for the Lincoln MKZ with a solid foundation in customer satisfaction and quality. It achieved the best performance by a Lincoln nameplate ever with its second-in-segment showing in the 2006 JD Power Initial Quality Study. Its hallmark Lincoln craftsmanship was honored with Ward's 2006 Best Premium Interior Car Award. It also has attracted a younger, more diverse customer to Lincoln and helped position the brand for growth. Nearly half of Lincoln Zephyr customers are new to Lincoln.

The Lincoln MKZ presents a refined interpretation of Lincoln's traditional waterfall grille. Its clean lines, new 17-inch machined aluminum wheels, distinctive lighting and chrome accents create a dynamic, uniquely American interpretation of luxury.

Lincoln Navigator (2007)

Lincoln Navigator (2007)
Lincoln MKT Concept (2008)


Lincoln MKT Concept

Lincoln pulls the wraps off a new premium utility concept vehicle - unsurpassed in its balance of spaciousness, comfort and fuel efficiency - that shows customers a new way to tour in style.

The Lincoln MKT concept features a 3.5-liter V-6 EcoBoost engine with turbocharging and direct injection that produces the power and torque of a V-8 engine with the fuel efficiency of a V-6. EcoBoost - combined with advanced transmissions, electric power steering, weight reductions and aerodynamic improvements - is a key part of Ford Motor Company's vehicle sustainability strategy.

The company is introducing EcoBoost engines that will deliver up to 20 percent better fuel economy on half a million Ford, Lincoln and Mercury vehicles annually in North America within the next five years. Ford will first introduce EcoBoost in the Lincoln MKS next year. The luxury sedan will feature a 3.5-liter twin-turbocharged V-6, delivering an estimated 340-horsepower and more than 340 lb.-ft. of torque on regular gas.

"EcoBoost engines can deliver better fuel economy and performance on a full range of vehicles, from small cars to large trucks," said Mark Fields, president of The Americas. "The Lincoln MKT concept offers the comfort of a luxury sedan, the spaciousness and flexibility of a full-size utility and the performance of a sporty roadster - executed with new technologies and materials that make it as environmentally friendly as it is elegant.

"The Lincoln MKT concept is understated but powerful - inside, outside and under the hood."

Lincoln C Concept (2009)


Lincoln C Concept

Lincoln is breaking new ground with the Lincoln C Concept, a new big idea for a small luxury car. Designed with today's upscale, urban consumer in mind, the Lincoln C Concept brings the presence and elegance of a large Lincoln to a smaller, more efficient C-sized car.

"Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life," said Peter Horbury, executive director of Design, The Americas. "The Lincoln C offers sensible indulgence."

According to Horbury, younger contemporary consumers with slim iPods and pocket-sized cameras have already grown accustomed to the notion of premium quality in a small package.

"During the past decade, people have gotten used to the idea that you could pay more money for a smaller version of the real thing," said Horbury, citing the evolution of music players from tapes to CDs to MP3 players as an example.

"The same philosophy can be applied to the automobile," he added. "People will be happy to buy a smaller car that is better for the environment and more maneuverable in the city as long as the vehicle has all the attributes they want."

The concept's unique size, lightweight construction and use of sustainable materials make the Lincoln C stand out - along with its fuel economy.

Featuring a 1.6-liter EcoBoost engine and Ford's all-new dry, dual-clutch PowerShift six-speed transmission, the Lincoln C Concept achieves 43 mpg on the highway, while offering up an impressive 180 horsepower and 180 ft.-lbs. of torque. PowerShift and outstanding driving dynamics make the Lincoln C Concept fun for the driver.

Lincoln MKS (2009)


Lincoln MKS

The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value.

Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln.

Understated Design: Lincoln MKS debuts new design DNA

The Lincoln MKS is the first vehicle to embrace Lincoln's new design DNA.

"Every element of this luxury sedan reflects the culture of Lincoln - from its well-proportioned athleticism to the design cues we have painstakingly developed, modernizing the best elements over time," says Peter Horbury, executive director of Design for The Americas.

Its most striking exterior design feature is its double-wing grille, which sweeps up into the jewel-like headlamps, wrapping around the front fascia and forming a sharp crease that defines the high beltline. A subtle kick-up over the rear wheel calls back cues found on many classic Lincolns. Strong shoulders, dramatic C-pillars, clean body sides, a tall rear deck and large wheels and tires lend the Lincoln MKS a confident stance.

Modern luxury carries through inside, as well. Space is abundant, with a class-leading interior package. In fact, the MKS has the largest rear cabin in its class in every important dimension, including head, leg and shoulder room. And Lincoln tends to passengers' comfort with standard heated rear seats, an overhead skylight and a sun shade for the backlight.

Lincoln MKT (2010)


Lincoln MKT

Lincoln is offering full-size luxury crossover customers a fresh new choice with the 2010 Lincoln MKT, a three-row tourer that delivers the optimal blend of fuel economy, performance, technology and spaciousness.

"We're growing Lincoln's product portfolio with a full-size crossover that offers more of everything luxury buyers want today - including more variety," said Mark Fields, Ford's president of The Americas. "Lincoln MKT will help us further build momentum for Lincoln, which has been outpacing its luxury competitors and growing market share in recent months."

The all-new 2010 Lincoln MKT is larger than the two-row Lincoln MKX mid-size premium crossover and joins the sumptuous and sporty Lincoln MKS luxury sedan launched in 2008 and the new Lincoln MKZ sedan that hits the market in spring.

Standard on every Lincoln MKT is the brand's signature design - complete with a split waterfall grille, a beveled chamfer along the vehicle's shoulder line, a flowing cantrail that frames the greenhouse and full-width horizontal taillamps that span the subtly curved weight-saving magnesium liftgate that adds visual character while protecting generous rear cargo space.

Precision Lincoln MKT craftsmanship is reflected in world-class panel margins, and in the high tactile quality of interior surfaces and trim.