Rolls-Royce Silver Dawn Drophead (1952)

Rolls-Royce Silver Dawn Drophead (1952)
Rolls-Royce Phantom (2003)


Rolls-Royce Phantom

When Rolls-Royce Motor Cars unveiled the Rolls-Royce Phantom in 2003, it heralded a new age for the marque, proudly reclaiming its position at the forefront of automotive design and engineering.

Working to the maxim of company founder Sir Henry Royce - "Strive for perfection in everything you do" - the design and engineering teams spent four years developing this breakthrough model. Using the most advanced technology, whilst drawing inspiration from the company's rich heritage, their goal was clearcut: to develop a 21st century Rolls-Royce that would be truly worthy of the famous Spirit of Ecstasy.

The result was the Rolls-Royce Phantom. Built at a new, state-of-the-art manufacturing plant in Goodwood, this flagship Rolls-Royce ensured the company's renaissance by combining the spirit of its illustrious forebears with ground-breaking technology and visionary engineering techniques.

Design

Creating a strong identity for the Rolls-Royce Phantom was essential, says chief designer Ian Cameron: "Our priority was to create a car that was obviously a Rolls-Royce from any angle, even if the Spirit of Ecstasy or the famous grille could not be seen."

To identify this core essence, the design team immersed themselves in the brand and its history. This revealed classic styling cues such as a long bonnet, wide C-pillars and discrete windows, all of which were incorporated into the Rolls-Royce Phantom's design. Its powerful, upright stance and dynamic, rising profile are also unmistakably Rolls-Royce. Yet advanced features such as a unique aluminium spaceframe and pioneering direct petrol-injection engine leave no doubt that this is a car at the cutting edge of technology.

Rolls-Royce 100EX Centenary Concept (2004)

Rolls-Royce 100EX Centenary Concept (2004)
Rolls-Royce Centenary Phantom (2004)


Rolls-Royce Centenary Phantom

The Rolls-Royce Phantom is a luxury saloon automobile made by Rolls-Royce Motor Cars, a BMW subsidiary. It was launched in 2003 and is the first Rolls-Royce branded car made under the ownership of BMW.

Specifications

It has a 6.8 L, 48-valve, V12 engine that produces 453 hp (338 kW) and 531 ft·lbf (720 N·m) of torque. The engine is derived from BMW's existing V12 powerplant.

It is 1.63 m (63 in) tall, 1.99 m (74.8 in) wide, 5.83 m (228 in) long, and weighs 2485 kg (5478 lb). The body of the car is built on an aluminium spaceframe and the Phantom can accelerate to 60 mph (100 km/h) in 5.7 s. It has a six-speed automatic transmission and double wishbone suspension.

The Phantom features side markers on all vehicles (rear ones are red in the US to comply with federal car lighting rules).

An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm longer than the standard Phantom.

Design

BMW went to great lengths to distinguish the Phantom from their own range. Although some 15 percent of components are shared with other BMW models such as the BMW 7 Series, the Phantom retains the traditional Rolls-Royce design cues.

The intention was to avoid being seen as just an extension to the BMW range. When Mercedes introduced its Maybach luxury saloon, it was criticized of producing "the ultimate bubble" instead of a separately branded car. The car shared many components with and looked like the cheaper S-Class Sedan. BMW learned from this lesson, selling the Phantom through separate dealerships where BMWs are not sold, while the Maybach showroom in London also sells the most basic of Mercedes models.

Rolls-Royce 100EX Experimental Centenary Car (2005)

Rolls-Royce 100EX Experimental Centenary Car (2005)
Rolls-Royce Phantom GCC Limited Edition (2005)


Rolls-Royce Phantom GCC Limited Edition

The Rolls-Royce Phantom is a luxury saloon automobile made by Rolls-Royce Motor Cars, a BMW subsidiary. It was launched in 2003 and is the first Rolls-Royce branded car made under the ownership of BMW.

Specifications

It has a 6.8 L, 48-valve, V12 engine that produces 453 hp (338 kW) and 531 ft·lbf (720 N·m) of torque. The engine is derived from BMW's existing V12 powerplant.

It is 1.63 m (63 in) tall, 1.99 m (74.8 in) wide, 5.83 m (228 in) long, and weighs 2485 kg (5478 lb). The body of the car is built on an aluminium spaceframe and the Phantom can accelerate to 60 mph (100 km/h) in 5.7 s. It has a six-speed automatic transmission and double wishbone suspension.

The Phantom features side markers on all vehicles (rear ones are red in the US to comply with federal car lighting rules).

An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm longer than the standard Phantom.

Design

BMW went to great lengths to distinguish the Phantom from their own range. Although some 15 percent of components are shared with other BMW models such as the BMW 7 Series, the Phantom retains the traditional Rolls-Royce design cues.

The intention was to avoid being seen as just an extension to the BMW range. When Mercedes introduced its Maybach luxury saloon, it was criticized of producing "the ultimate bubble" instead of a separately branded car. The car shared many components with and looked like the cheaper S-Class Sedan. BMW learned from this lesson, selling the Phantom through separate dealerships where BMWs are not sold, while the Maybach showroom in London also sells the most basic of Mercedes models.

Rolls-Royce Phantom Naples Winter Wine Festival Auction (2005)
Rolls-Royce Phantom Naples Winter Wine Festival Auction (2005)

Rolls-Royce Phantom Naples Winter Wine Festival Auction

The Rolls-Royce Phantom is a luxury saloon automobile made by Rolls-Royce Motor Cars, a BMW subsidiary. It was launched in 2003 and is the first Rolls-Royce branded car made under the ownership of BMW.

Specifications

It has a 6.8 L, 48-valve, V12 engine that produces 453 hp (338 kW) and 531 ft·lbf (720 N·m) of torque. The engine is derived from BMW's existing V12 powerplant.

It is 1.63 m (63 in) tall, 1.99 m (74.8 in) wide, 5.83 m (228 in) long, and weighs 2485 kg (5478 lb). The body of the car is built on an aluminium spaceframe and the Phantom can accelerate to 60 mph (100 km/h) in 5.7 s. It has a six-speed automatic transmission and double wishbone suspension.

The Phantom features side markers on all vehicles (rear ones are red in the US to comply with federal car lighting rules).

An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm longer than the standard Phantom.

Design

BMW went to great lengths to distinguish the Phantom from their own range. Although some 15 percent of components are shared with other BMW models such as the BMW 7 Series, the Phantom retains the traditional Rolls-Royce design cues.

The intention was to avoid being seen as just an extension to the BMW range. When Mercedes introduced its Maybach luxury saloon, it was criticized of producing "the ultimate bubble" instead of a separately branded car. The car shared many components with and looked like the cheaper S-Class Sedan. BMW learned from this lesson, selling the Phantom through separate dealerships where BMWs are not sold, while the Maybach showroom in London also sells the most basic of Mercedes models.

Rolls-Royce Phantom (2009)

Rolls-Royce Phantom (2009)
Rolls-Royce Phantom Coupe (2009)


Rolls-Royce Phantom Coupe

In 2006, Rolls-Royce 101EX was unveiled, an experimental car hand-built to explore an exciting new design direction for a modern coupé. Wrapped in a sleek, rakish body, 101EX was an engineering-led study, showcasing the technical and architectural innovation inherent in the quintessential modern Rolls-Royce car. Both handsome and elegant, it encapsulated the essence of contemporary coupé style.

So positive was the worldwide reaction to 101EX that, in autumn 2007, Rolls-Royce Motor Cars announced that a series model would go into production in the summer of 2008. This coupé would complete the Phantom family, standing alongside the Rolls-Royce Phantom, Rolls-Royce Phantom Extended Wheelbase and Rolls-Royce Phantom Drophead Coupé.

Revealed at the Salon International de l'Automobile, Geneva in March 2008, the Rolls-Royce Phantom Coupé is the third new model from Rolls-Royce Motor Cars since BMW Group became custodian of the marque in 1998.

Rolls-Royce Ghost (2010)


Rolls-Royce Ghost

Rolls-Royce Ghost is the most powerful car that Rolls-Royce Motor Cars has ever produced. However, Rolls-Royce power is delivered in a very different manner to other cars. It arrives in an elegant, cosseting way that some have described as being designed to lower the pulse, not raise it.

The principle of simplicity extends to the act of driving Rolls-Royce Ghost. The host of complex engineering software and technologies beneath the surface serve to make driving easier and more enjoyable, not to intrude or confuse.

Rolls-Royce Ghost is more driver-focused than any Rolls-Royce car before it. The driver sits in a slightly elevated position behind the wheel, described as the authority position. This makes the view of the road much clearer. The fascia has been kept deliberately clear; it is spacious in design and has an intuitive layout. The controls are neatly sculpted, with the more important functions emphasised by accents of chrome. The soft light of the instrument panel glows through the familiar black-rimmed steering wheel, which in turn employs a number of violin keys as well as an ergonomic roller-ball control.

The control centre display is concealed behind a veneered panel until its services are called upon. All features such as satellite navigation, telephone, communication and entertainment functions are displayed here and managed via a central rotary controller, flanked by quick-access buttons on the front centre console.

The optional driver assistance systems and technologies in Rolls-Royce Ghost are notable for their discretion and ease of operation. From the moment the driver approaches the car, optional Comfort Entry allows easy access, unlocking the doors when the key fob is within 1.5 metres and the cool chromed handle is grasped. Once you are in the car, voice control allows you to select from the control systems menus without using the central controller.