Scion tC (2011)


Scion tC

Following a successful first-generation model, Scion introduces the all-new 2011 Scion tC sports coupe. With premium style and features, the new Scion tC redefines its segment to meet the desires of the evolving sports coupe buyer.

The all-new Scion tC adds new styling, enhanced performance, and technologies that add to the driver's experience. It remains a tremendous value with more power, increased fuel efficiency, superior driving dynamics, and more safety features.

"The all-new Scion tC features styling that is both refined and aggressive, appealing to a sports coupe owner who wants to make a bold statement," said Jack Hollis, vice president of Scion. "When the Scion tC first launched in 2004, it quickly became Scion's best selling vehicle. We took the already successful tC, added a long list of enhancements, and attached a price tag that makes it a tremendous value. The new Scion tC will no doubt launch Scion into a whole new dimension."

More Power and Better Fuel Efficiency

The all-new 2.5-liter inline four-cylinder engine offers the latest in efficient, lightweight technology, including Dual Variable Valve Timing with intelligence (VVT-i), roller rocker arms and a Variable-induction Intake Manifold System that changes the length of the air-intake pipe to supply more torque on demand.

The new engine produces 180 horsepower, 19 more than the previous model, and 11 additional lbs.-ft of torque. Performance is further improved through a new intake-manifold design and a sport-tuned lightweight exhaust system that delivers a noticeably bold and aggressive sound.

Scion FR-S Race car (2012)

Scion FR-S Race car (2012)
Scion iQ (2012)


Scion iQ

Scion announced that its 2012 iQ premium micro-subcompact will begin arriving in dealerships October 2011. The Scion iQ is only 10 feet long yet seats four people, making it the world's smallest four-seater.

"Scion prides itself on being an innovative brand with a lineup of iconic vehicles that set automotive trends," said Jack Hollis, vice president of Scion. "The iQ is the fourth vehicle in the family, and it will define the premium micro-subcompact segment as the choice for new urbanites who want clever transportation without a sacrifice in style or new features."

Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. Made possible by intelligent and functional packaging, the iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size.

Intelligent Design, Not Sacrifice

Instead of sacrificing features or comfort to reduce its footprint, the iQ relies on intelligent design. Six engineering innovations are responsible for the iQ's ability to be small in size, but large in capability. A compact front-mounted differential, high-mount steering rack with electronic power-steering, and a compact air-conditioning unit all amount to significant decreases in front-end length. In addition, the iQ is equipped with a flat gas tank housed beneath the floor that reduces rear overhang. Slim-back front seats optimize rear legroom, while the "3+1" offset seating arrangement allows one adult to sit behind the front passenger and a child or small package behind the driver.

Scion FR-S (2013)


Scion FR-S

Scion announced full details for its 2013 FR-S compact rear-wheel drive sports car. The high-performance coupe is the fifth model to join the Scion family and will go on sale in June 2012.

"The FR-S will definitely be Scion's halo car," said Scion Vice President Jack Hollis. "While the brand has been iconic with the xB, adrenalized by the tC, and groundbreaking with the new iQ, the addition of the FR-S expands the brand into a new dimension of driving performance."

Authentic Sports Car at an Affordable Price

The Scion FR-S provides the automotive landscape with an authentic sports car at an affordable price, with a MSRP of $24,200 when equipped with a six-speed manual transmission, and $25,300 when equipped with a six-speed automatic transmission that features paddle shifters and Dynamic Rev Management technology.

"Scion's goal was to create an affordable sports car that true driving enthusiasts could enjoy," Hollis said. "We accomplished that with a starting price under $25,000, which is a total home run for buyers! Add in Scion's complimentary Scion Service Boost, our dealers' no-haggle no-hassle Pure Price, and Scion's network of about 1,000 dealers, and the FR-S is a grand slam."

Scion iM Concept (2014)

Scion iM Concept (2014)
Scion tC (2014)


Scion tC

Scion revealed the new 2014 tC sports coupe at the 2013 New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand's top-selling vehicle.

"The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today's drivers without losing its core appeal," said Doug Murtha, Scion vice president. "The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace."

Aggressive Look with New Exterior Design and 18-Inch Wheels

The 2014 Scion tC is defined by more assertive styling, starting from the front with distinctive new headlamps and an all-new hood that extends lower toward a more open, muscular grille with an embedded tC logo. The new upper- and lower-grille treatments are bordered by LED accent lighting.

Beneath the rear bumper, a new black-out valance features an FR-S style, lower-center trim piece and lower perimeter reflectors; new advanced LED tail lamps complete the picture. New 18-inch alloy wheels with 225/45R18 tires carry the aggressive character through to the car's profile. Standard on the Scion tC, the wheels feature a premium dark gray finish, contrasted by eye-catching machined-spoke surfaces.

The Scion tC will be available in seven exterior paint colors, including two new additions, Absolutely Red and Blue Streak Metallic.

Scion C-HR Concept (2015)


Scion C-HR Concept

When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, "Polarizing is ok. Boring is not." That sentiment was evident as the Scion C-HR Concept had its World Debut at the 2015 Los Angeles Auto Show.

With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion's customer in that it strives to stand out from the crowd.

"Scion is known for doing things differently, and maybe even being a little weird," said Scion Vice President Andrew Gilleland. "This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn't be more excited to add the production version to our line-up."

The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it's the perfect vehicle for "yuccies," the young urban creatives who inspired the design.

These customers put an emphasis on great design and wanted something distinctive, sophisticated, passionate and clean. They viewed most SUVs as too boring and wanted something for their urban lifestyle that sparked emotion.

Participants in the research identified images that had a harmony of form and function: sleek chopsticks made from recycled materials, an earthy but modern terrarium, and a cutting board with grid lines for precise slicing.

Given that creative license, Toyota's international design team embarked on a design that not only makes a statement, but reinforces the C-HR's purpose as an urban lifestyle vehicle.

Scion iA (2016)


Scion iA

Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it's also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA.

The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments.

The new sans-hatch Scion will arrive in dealerships on Sept. 1, 2015, priced at $15,700 for the 6-speed manual transmission and $16,800 for the 6-speed automatic. That's for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership.

"Dramatic" could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines "entry level." Call the design "class above," a term that applies throughout the car.

If the Scion iA happens to be a customer's first new car, then it's going to be fondly remembered no matter how many others come later. If it's a second car for the household, it may start arguments over who gets to drive it.

The basic ingredients: a high-strength body structure, quick-revving, high-compression 1.5-liter engine with 106 hp; choice of 6-speed manual or 6-speed automatic transmissions; standard 16-inch alloy wheels, and manufacturer-estimated fuel economy ratings of 33 city / 42 highway / 37 combined MPG.

Scion iM (2016)


Scion iM

If the badge on the all-new 2016 Scion iM stood for "instant message," the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they'd expect. The all-new Scion iM arrives in dealerships on Sept. 1, 2015, with an MSRP of $18,460. In true Scion practice, that's for a mono-spec model equipped like an upgrade model from competitors.

The Scion iM hatchback joins the all-new 2016 Scion iA sedan for a one-two punch in the subcompact and compact segments.

The all-new 2016 Scion iM is the answer for young buyers looking for a sporty hatchback, but who still need to pay for things like rent, food, school loans and weekend fun with friends. Its bodylines are ripped. The cabin is roomy, refined, versatile and high-tech-equipped. The 1.8-liter DOHC Valvematic engine is eager to rev and very easy on gas. The chassis, with sophisticated double-wishbone rear suspension and standard 17-inch alloy wheels, is ready to smooth out urban bumps and tame adventurous curves. For more hands-on driving fun, a six-speed stick shift is also available.

For safety, the 2016 Scion iM comes with eight standard airbags, including a driver's knee airbag and a front passenger seat cushion airbag.

Design: The Meaning of iM

In the name, the "i" stands for individual. Intriguing. Easy on the customer's income. For the M, think modern, multi-faceted and magnetic. The iM could be a first new car, but don't call it "entry level." It will easily compare to hatches that start in the same price neighborhood but then demand a higher tax bracket when you add in needed upgrade options.