Volvo V40 (2017)
Volvo Cars gave its bestselling Volvo V40 and V40 Cross Country the new face of Volvo for Model Year 2017 with trim updates across the range.
Central to the model year exterior updates are new grille meshes featuring the updated and more visually striking Volvo Iron Mark. The update also equips the V40 with the new 'Thor's Hammer' headlights, resulting in a confident new look shared with Volvo's new 90 Series cars.
"The V40 is the best-selling Volvo model in Europe and the second-most popular Volvo model globally, making it a very important car for the company. With the updates for model year 2017 we make this already very successful model even more attractive to customers in the segment," said Björn Annwall, Senior Vice President, Sales, Marketing and Customer Service at Volvo Car Group.
The exterior update includes the addition of five colours to Volvo's V40 offer including the completely new Amazon Blue and Denim Blue, as well as three colours already used by other models in the Volvo Cars portfolio: Bursting Blue, Mussel Blue and Luminous Sand.
The Volvo V40 will also receive the new 'rank marks' that were first introduced on the XC90, visualising trim levels and variants and a total of eight new wheels across the V40, R-Design and V40 Cross Country models.
In a cue taken from the award-winning Volvo Concept Estate a new upholstery called City Weave will be added along with a new Charcoal/Blond steering wheel option. Several new interior panel trims are also to be offered: Milled Aluminium, Black Grid Aluminium and Stealth Aluminium. Accent trim colours in the door inserts will now be offered with contrasting stitching and for the first time a black headliner will be available as an option in the V40. New tread plates will be added for the R-Design and Inscription trim levels and an updated key fob with the new Volvo logo will be available.