Hyundai Avante (2011)

Hyundai Avante (2011)
Hyundai Azera (2011)


Hyundai Azera

The 2011 Hyundai Azera adds power and efficiency to a model known for its luxurious appointments. The updated large sedan now includes an advanced six-speed automatic transmission and other powertrain refinements raising the bar on fuel economy in its class, while still gaining horsepower. The 2011 Hyundai Azera will be available at Hyundai dealership in spring 2010.

All of these upgrades help illustrate why more and more customers are discovering how well Hyundai Azera stacks up against the competition. Overall, the 2011 Azera is a strong competitor to vehicles like the Lexus ES 350, Toyota Avalon, Nissan Maxima, Buick LaCrosse and Ford Taurus. Spacious and luxurious, the Hyundai Azera features more interior volume than expensive luxury sedans such as the Mercedes-Benz E-Class, BMW 750i and Lexus LS 460. Both Hyundai Azera powertrains still offer more standard horsepower than the BMW 528i demonstrating that Hyundai Azera is one of the smartest premium large-sedan choices available in the American market.

Hyundai Blue2 Concept (2011)

Hyundai Blue2 Concept (2011)
Hyundai Curb Concept (2011)


Hyundai Curb Concept

Hyundai California Design Center and Hyundai Motor America presented the world debut of the Hyundai Curb Concept vehicle during a press conference at the 2011 Detroit International Auto Show. Curb is a compact Urban Activity Vehicle (UAV) for the next generation of Hyundai buyers. Curb is also a test bed for future Hyundai Blue Link™ and vehicle connectivity technology.

POTHOLES AND NIGHTCLUBS

The inspiration for Hyundai Curb Concept came from the need to evolve Hyundai's "Fluidic Sculpture" design language for younger buyers. Hyundai designers wanted to create a vehicle loaded with technology that was at home in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle needed to secure the advanced Blue Link and connectivity features against impact and shock. From these ideas, the 'technology rugged' design direction for Curb was formed.

"We wanted the Curb to be urban tough without looking like a Brink's truck," said Jason Brown, Hyundai designer. "City driving was going to be its forte, not crossing the Rubicon trail, but we wanted it to have urban armor for daily driving on city streets. It needed to empower its passengers in this setting."

EXTERIOR DESIGN

The Hyundai Curb Concept's design starts with the glass that spills into the hood and wraps around the cowl, covering the A pillars. This look resembles the face shield of a sport bike motorcycle helmet. Beneath the glass are structural trusses with the glass panels applied like a shield.

Hyundai Elantra (2011)


Hyundai Elantra

Elantra exemplifies Hyundai's emotional "Fluidic Sculpture" design principles. "Fluidic Sculpture" considers the interplay of wind with rigid surfaces to create the illusion of constant motion. Hyundai Elantra is an evolution of the design qualities found in Sonata.

Successful sedans in the U.S. market all have a distinct silhouette and Day Light Opening (DLO - a designer's term for the side glass) and Hyundai Elantra is no different. Along Elantra's sides are Sonata's flowing lines, with the addition of a strong undercut feature line starting at the front door. These lines, along with muscular wheel arches and a sleek roofline, create a memorable and spacious package. Flowing lines also lead to an aerodynamic body. The drag coefficient for the Hyundai Elantra is an exceptionally low 0.28 that compares favorably to the Chevrolet Volt (0.29).

Hyundai's signature hexagonal front grille and detailed swept-back headlights give Hyundai Elantra a compact athletic face. The assertive stance is complimented by 15-, 16- or 17-inch alloy wheels and athletic proportions. Available fog lights and side repeater mirrors complete the distinct design. Hyundai Elantra was designed at Hyundai's North American Design Center in Irvine, Calif.

40 MPG POWERTRAIN

Under the hood, the Hyundai Elantra is powered by an all-new 1.8-liter Nu four-cylinder engine with 148 horsepower and 131 lb-ft of torque (145 horsepower and 130 lb-ft of torque for Elantra PZEV). The Nu engine was developed to replace the 2.0-liter Beta engine from the previous generation Hyundai Elantra. The Nu is smaller in size, weighs 74 pounds less and helps achieve an 18-percent improvement in highway fuel economy, when compared with its predecessor. Thanks to advanced clean engine technology, most Hyundai Elantras sold in California, Oregon and several Northeast states are certified as Partial Zero Emission Vehicles (PZEV) by the EPA. The PZEV Elantra is as clean as many hybrid electric vehicles. The PZEV Elantra helps Hyundai meet its environmental commitments. Outside of these "green" states, the Hyundai Elantra is available as an Ultra Low Emission Vehicle (ULEV).

Hyundai Equus (2011)


Hyundai Equus

Hyundai aims to break down the barriers of owning a luxury car with the introduction of its all-new flagship, the 2011 Hyundai Equus. Equus will compete with the best luxury sedans in the world on all levels including amenities, performance, advanced technologies, design and ownership experience when it arrives at select Hyundai dealerships in the late summer of 2010.

"Equus takes Hyundai's formula for intelligent luxury to a new level," said John Krafcik, president and CEO, Hyundai Motor America. "We've applied the lessons in engineering excellence we've learned with Genesis to the Hyundai Equus, while adding a new level of customer experience that will further differentiate our take on luxury from the traditional premium brands."

Hyundai Equus broadens Hyundai's lineup of premium vehicles and like Genesis, is built on Hyundai's world-class rear-wheel-drive architecture. It is powered by the award-winning 4.6-liter Tau® V8. The Tau inside the Hyundai Equus will produce an estimated 385 horsepower using premium fuel and 378 horsepower using regular fuel. With technology rivaling more expensive luxury sedans, Hyundai Equus showcases features such as a lane departure warning system, electronic air suspension, smart cruise control and a Lexicon® audio system.

PREMIUM REAR-WHEEL-DRIVE ARCHITECTURE

When Genesis was introduced, Hyundai promised that its rear-wheel-drive architecture would spawn more products in other segments. Hyundai Equus is the third of those products, this time riding on a lengthened Genesis architecture. Hyundai Equus is 7.2 inches longer (203.1 inches vs. 195.9 inches) than Genesis. Hyundai Equus boasts an excellent 52/48 front-to-rear weight distribution for exceptional handling and more refined steering characteristics.

Hyundai Sonata (2011)


Hyundai Sonata

Hyundai introduced its all-new 2011 Hyundai Sonata at the 2009 Los Angeles Auto Show. This marked the North American debut of the latest version of the popular midsize sedan, introducing Hyundai's "Fluidic Sculpture" design language and an all four-cylinder engine lineup to the U.S. market.

Hyundai Sonata is the second vehicle in Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months) following on the heels of the all-new Tucson. Production of Hyundai Sonata will begin in December 2009 at Hyundai's U.S. plant in Alabama with retail sales beginning in January 2010.

The 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai's strong value proposition. The 2011 Hyundai Sonata poses some intriguing questions:

  • Why can't a smart, solid sedan also have modern, sleek, sophisticated style?
  • Why pay so much to get a taste of luxury?
  • Why can't an efficient four-cylinder engine give V6 power?

FLUIDIC SCULPTURE DESIGN LANGUAGE

Beginning with the 2011 Sonata and 2010 Tucson projects, Hyundai designers set to work about three and half years ago on Fluidic Sculpture. Fluidic Sculpture is a consistent, cohesive design language that will ripple through the entire Hyundai showroom. In developing the initial Hyundai Sonata sketches, Hyundai designers considered the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion. Inspired by nature, Fluidic Sculpture injects sophistication and dynamic angles into the shape of a vehicle and now serves as the core of Hyundai's future design identity.

Hyundai Sonata 2.0T (2011)


Hyundai Sonata 2.0T

Hyundai Motor America debuted its 2.0-liter Theta II turbocharged gasoline direct-injection (GDI) engine in the 2011 Hyundai Sonata 2.0T at the 2010 New York Auto Show. With the addition of the all-new 2.0-liter Theta II turbocharged GDI engine, the new 2011 Hyundai Sonata offers an unprecedented combination of segment-leading fuel efficiency and power - with an estimated 34 mpg highway rating, and 274 horsepower. Remarkably, the Hyundai Sonata 2.0T produces these industry-leading metrics on regular fuel…premium fuel is not required.

The new Hyundai Sonata is the first Hyundai vehicle to have both GDI technology and a turbocharger. By the end of Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months), four nameplates will be available with GDI or the combination of GDI and a turbocharger. Turbocharging and GDI are part of "Hyundai Blue Drive," the company's environmental initiative to continue industry leadership in fuel efficiency and sustainability.

"The Hyundai Sonata 2.0T is a great example of what our Blue Drive product strategy is doing for consumers," said John Krafcik, Hyundai Motor America president and CEO. "Think about it - more horsepower than any of our V6 competitors, with better gas mileage than any competitive 4-cylinder model. We're not fans of compromising at Hyundai, and the Sonata really demonstrates this aspect of our business approach."

Hyundai Sonata Hybrid (2011)


Hyundai Sonata Hybrid

As global automakers work out implementation timing for new fuel-efficient powertrain technologies such as gasoline direct-injection (GDI), twin-scroll turbochargers, and full-hybrid powertrains, Hyundai announced that the all-new 2011 Hyundai Sonata is the first vehicle in the industry to offer all three technologies with the new Sonata 2.0T (turbo) and Hyundai Sonata Hybrid joining the hot-selling GDI-equipped Sonata in Hyundai showrooms in late 2010.

At the 2010 New York auto show, Hyundai unveiled its 2011 Sonata Hybrid, changing the game in hybrids with unique approaches in hybrid powertrain design, battery technology and vehicle appearance. The Sonata Hybrid is Hyundai's first hybrid in the U.S. market.

"The Hyundai Sonata Hybrid is the new kid on the block, but it's not a follower," says John Krafcik, president and CEO, Hyundai Motor America. "Its full parallel hybrid configuration and breakthough lithium polymer batteries offer a new take on traditional hybrid design, while its unique design sets it apart from the mid-size hybrid pack."

The Hyundai-developed Hybrid Blue Drive architecture is a full parallel hybrid drive system, which can operate on an electric motor, gasoline internal combustion engine, and a combination of the two depending on driving conditions and driver demands. Hyundai's proprietary full parallel architecture differs from the power split technology used by most competitors, allowing significant efficiency advantages at higher speeds. Hyundai Hybrid Blue Drive is the first and only system using lithium polymer battery technology - leapfrogging competitive in-market nickel-metal hydride and lithium-ion applications. Lithium polymer offers the benefits of lithium-ion, a technology used in laptops and cell phones, but adds robustness, power-density and package flexibility, making it ideal for automotive applications. Hyundai Hybrid Blue Drive also is unique in its use of the company's own highly efficient, compact new 6-speed transmission, modified with hybrid starter-generator, electric motor, and low-friction oil pump, which together allow the elimination of the traditional torque converter.

Hyundai Veloster Rally Car (2011)


Hyundai Veloster Rally Car

With the next generation of Hyundai buyers eagerly awaiting the upcoming launch of the 2012 Veloster, Hyundai fuels the excitement by teaming with Rhys Millen Racing (RMR) and Red Bull to campaign the car in the high-energy sport of rallycross.

At the 2011 Chicago Auto Show, Hyundai Motor America adds the Veloster coupe to its motorsports program with the help of champion race car driver Rhys Millen, who fabricated and will race the first 500-horsepower AWD Hyundai Veloster rally car in the 2011 U.S. Rallycross Championship. RMR and Hyundai are constructing a second Veloster rally car that will be a shared ride between rally champion Marcus Dodd and world record freestyle motorbike rider Robbie Maddison. Millen and Maddison will drive the Hyundai Veloster rally cars at Summer X Games. A third Veloster rally car will be constructed to compete in the 2WD class in limited number of U.S. Rallycross Championship events and will be piloted by to-be-announced celebrity drivers.

"We feel the Veloster is a perfect fit for X Games and the U.S. Rallycross Championship series as we expand our motorsports efforts," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "The all-new 2012 Veloster is a playful, fun to drive car and thanks to Rhys and his team we're excited to introduce it to racing fans ahead of its launch this summer. I teamed up with Rhys' father, Rod, nearly twenty years ago for Hyundai's original Pikes Peak rally program, so it is great to be back in the sport again with his son inspiring a new generation."