Mitsubishi Motors extends the concept one notch below (C-segment) with the introduction of a smaller and sportier sibling: the all-new Mitsubishi ASX compact crossover. Another "global car for the regions" from Mitsubishi Motors and therefore named and specified accordingly, Mitsubishi ASX was first launched in Japan in February 2010 (as "RVR"). After its European premiere at the 2010 Geneva Motor Show, it will be retailed in Europe end of spring 2010.
From Concept-cX to ASX reality
Sharing the same evocative "Kawasemi Blue" introduction color, the new Mitsubishi ASX represents a marketable interpretation of the Concept-cX show car, unveiled at the 2007 Frankfurt Motor Show, whose success convinced MMC's management to turn it into a full-fledged production car.
Longer by nearly 20 cm (4.295 m vs the concept's 4.11 m), slightly higher (+ 6.5cm) and wider (+ 2cm), and featuring a more upright tailgate all for the sake of optimum packaging, Mitsubishi ASX shares nonetheless Concept-cX's basic design theme as well as its passenger car-like sure-footed stance.
Suggested by the gaping "Jet Fighter" grille - a nod to Mitsubishi Heavy Industries, Ltd.'s F-2 jet fighter and now a trademark feature for nearly all Mitsubishi Motors on-road vehicles in Europe (Colt, Lancer and Outlander) - this car-like "attitude" was a key direction for Mitsubishi designers: unencumbered by any marketing pressure to simulate an SUV look through heavy detailing (no need to with Pajero/Montero/Shogun and L200 already in the range...), they further developed Concept-cX's own vocabulary towards a less polarizing yet sharp, expressive and finely executed "sports hatch" with proper presence & substance.
At the 2010 New York International Auto Show, Mitsubishi Motors expanded the Outlander family lineup with the debut of an all-new crossover utility vehicle (CUV). Designed from the bottom up with a striking design and rigid, lightweight body, the smart-sized crossover combines fuel efficiency with stylish and feature-rich premium performance. Using lightweight, dent-resistant plastic front fender body panels, regenerative braking and enhanced class-leading aerodynamics, engineers have brought estimated highway fuel economy into the 31mpg range. Boosting the new crossover's list of premium features are such standard technologies as Active Stability Control (ASC), Hill Start Assist (HSA), Electric Power Steering (EPS), a comprehensive seven-airbag safety system, and a cutting edge, high-contrast LCD instrument display. Active and stylish buyers will also appreciate the available LED-accented Panoramic Glass Roof, 710W nine-speaker Rockford Fosgate audio system and FUSE Hands-free Link system.
Two trims will be offered in the U.S. market for 2010: the budget-minded ES with a standard 5-speed manual transmission or the premium SE with a standard sportronic 6-speed CVT with magnesium-alloy paddle shifters. Standard for all models is a fuel efficient, 148hp MIVEC-equipped 2.0-liter four-cylinder engine. A CVT transmission is available on ES trim and electronically controlled All-Wheel Control (AWC) is available on SE models.
Mitsubishi Lancer Evolution MR
With its rally racing-inspired design, electronic driver aids and potent turbocharged power, the Mitsubishi Lancer Evolution is one of the most capable high-performance sports sedans in the marketplace. But the lusty appeal of this instantly recognizable 4-door is not limited just to the North American market; the "Evo" has a rabid fan following throughout the world.
Two versions of the Mitsubishi Lancer Evolution will be offered in the U.S. market for the 2011 model year: the GSR model that features a short-throw 5-speed manual transmission along with a long list of standard features as well as numerous advanced electronic driver aids including the advanced Super All-Wheel Control (S-AWC) full-time all-wheel drive system and an even better equipped MR edition that includes Mitsubishi's remarkable 6-speed Twin Clutch Sportronic-Shift Transmission (TC-SST).
Mitsubishi's FUSE Hands-free Link System
This innovative technology gives users the ability to access their Bluetooth-enabled cell phone, iPod or USB drive with the sound of their voice. By using simple voice commands, users can make hands-free phone calls and play their favorite songs by artist, genre, album or playlist. What's more, the Gracenote® software that recognizes the names of musical artists and their songs can be updated for free so that as consumers add more and more new music, the FUSE system will recognize these new voice commands.
Real-Time Traffic (RTT)
A very convenient and informative real-time traffic (RTT) function has been added to the available 40GB HDD navigation system.
Mitsubishi Outlander Sport
Mitsubishi Motors is adding an all-new model derived from its top of the line crossover, the Outlander: The all-new Mitsubishi Outlander Sport, a slightly smaller version of the popular 7-passenger CUV that features a completely redesigned body, a more fuel-efficient engine paired to either a 5-speed manual or a continuously variable transmission (CVT) and comfortable accommodations for five.
The all-new 2011 model year Mitsubishi Outlander Sport models will be offered in two trims for the U.S. market: the 2WD ES that features a plentiful standard equipment package as well as a choice of either the manual or CVT transmissions and the more upscale, technology equipped SE edition that is available with either 2WD or 4WD and includes the continuously variable gearbox.
"The all-new 2011 Outlander Sport is a reflection of what happens when Mitsubishi Motors focuses its engineering and design resources on the mission of developing a fun, expressive, affordable, yet eco-friendlier vehicle," said Shinichi Kurihara, President and CEO of MMNA.
With its taut, muscular sheetmetal, the Mitsubishi Outlander Sport is visually a breed apart from the rest of its compact crossover competition.
With a front fascia inspired by jet fighter air intakes that adorns the company's legendary high-performance sports sedan - the Lancer Evolution - the Mitsubishi Outlander Sport adds a dash of spice to an otherwise very humdrum segment. But the chiseled bodywork is not merely an aesthetic exercise - its smooth, flowing lines, tall beltline and rear spoiler all combine to give this stylish new model one of the lowest coefficients of drag of any car in its class.
Mitsubishi Motors Corporation announced that its all-new compact crossover Mitsubishi RVR went on sale throughout Japan from February 17, 2010. The Mitsubishi RVR is an ideal compact crossover which achieves superior utility and running performance, excellent environmental efficiency (all models qualify for the Japanese domestic eco-car tax reduction), and a refined interior and exterior in a compact size at an accessible price (¥1,785,000 ~ ¥2,449,650, consumption tax included).
The new Mitsubishi RVR provides outstanding fuel efficiency from its lightweight, compact body. With the panoramic field of view of an SUV, the Mitsubishi RVR is easy to drive and provides turn-on-a-dime maneuverability. The vehicle is the ideal compact crossover, with ample luggage space for every application from daily driving to leisure outings.
The power train combines a 1.8-liter, 16-valve DOHC MIVEC engine with an INVECS-III sport mode 6-speed CVT. The vehicle features a regenerative braking system (high-efficiency electric power generation control), electric power steering, improved aerodynamics and other low-fuel consumption technologies down to fine detail, resulting in a 75% reduction from the Japanese FY 2005 emissions gas standards and exceeding the FY 2010 fuel efficiency requirements by 15%. All models qualify for the Japanese eco-car tax reduction (50% tax reduction to promote the popularization of environmentally-friendly cars).
The Mitsubishi RVR also incorporates super-wide HID headlights which provide a wide, ultra-bright beam for safe night driving, a panoramic glass roof (with LED illumination) for a sense of spaciousness during the day and a romantic ambiance at night, and push-button ignition. The vehicle has a refined and sporty interior with a black color scheme, silver highlights, and smooth, soft padding.
Previewed as concept carat the 2003 Frankfurt Auto Show, then launched in Japan in January 2006, recipient of many an award and well received by media and customers alike, the innovative A-Segment "i" has been selected as the platform for MMC's next generation electric vehicle project: the Mitsubishi i-MiEV, whose Euro-spec. version (left-hand-drive and right-hand-drive is officially unveiled at the 2010 Paris Motor Show).
Making the best use of the mid-ship architecture of this new urban vehicle, the electric "i" or "i MiEV" then was announced in October 2006 as a research vehicle powered by a compact and lightweight motor and high-energy density lithium-ion batteries.
Less than 3 years later, once a thorough development process was completed accumulating over 500,000 km of testing, the car was launched in Japan as "i-MiEV" in July 2009 first with fleet customers. Books were then opened for private customers as well, the first deliveries to this second wave of Japanese clients taking place from April 2010.
The next commercial step starts today in Paris, prior to a start of production at MMC's Mizushima plant in October. Deliveries to European customers will then start in 14 selected markets from December 2010, depending country by country.
40 years of EV know-how at Mitsubishi
When announced as an EV research vehicle back in October 2006, the then non-hyphened "i MiEV" was the outcome of forty years of research and development at Mitsubishi in the area of electric powertrain.
Mitsubishi i-MiEV [US]
Building on the company's more than 35 years of involvement in advanced electric vehicle development, Mitsubishi Motors has unveiled its first all-electric production vehicle bound for the North American market - the Mitsubishi i.
Based on the very popular gasoline-powered Mitsubishi i minicar in the Japanese market, this roomy and practical four-door 2012 model serves as the basis for the new 100% battery-powered Mitsubishi i for the North American market. The zero tailpipe emission Mitsubishi i will be the first North American production vehicle to be powered by Mitsubishi innovative Electric Vehicle (MiEV) technology - cutting edge drivetrain engineering that will serve as the basis for future ultra-environmentally-friendly vehicles from the company. Gone are conventional automotive systems including a gasoline engine, transmission and a fuel tank, having been replaced by advanced components including a lithium-ion battery system, electric motor and an efficient battery charging system in the all-new Mitsubishi i. This electric vehicle has already proved itself a viable and reliable form of transportation as Mitsubishi has been selling the car in its home market since the summer of 2009; production has already commenced for the European-spec i-MiEV.
Mitsubishi anticipates an initial roll out of the Mitsubishi i to its dealership network in the western United States (specifically California, Oregon, Washington and Hawaii) in November 2011, with entry into the northeastern market to follow by March 2012 and nationwide availability by the end of 2012. The vehicle's MSRP is expected to be around $30,000, not including Federal and available state financial incentives.
Mitsubishi AR Concept (2013)
Mitsubishi CA-MiEV Concept
Ever since it started R&D on electro-mobility back in 1966, today's Mitsubishi Motors Corporation (MMC) always considered that electric vehicles (EV) should eventually become long-term core products - a view vindicated by recent concerns over global warming.
From the pioneering i-MiEV in 2009 and a self-imposed objective of 20% of EV-based cars by 2020, MMC has already made significant steps in this direction as demonstrated with the all-new Outlander Plug-in Hybrid Electric Vehicle ("PHEV") and its most innovative "Dual Design" architecture.
Expanding further, Mitsubishi Motors now explores the full electro-mobility engineering palette - Pure Electric (EV), Hybrid Electric (HEV), Plug-in Hybrid Electric (PHEV) - hinted at through two concept cars world-premiered at the 2013 Geneva Motor Show, next to the New Outlander PHEV, one of which is the CA-MiEV Concept electric vehicle.
Supported by three years of i-MiEV global customer feedback since 2009 as well as continuous progress in battery technology and electric drivetrain, MMC now considers taking pure EVs beyond a mostly urban environment with a next generation compact EV such as this CA-MiEV Concept.
Whilst at this stage not planned for production, this concept car is intended as a showcase of the various technologies MMC intends to introduce mid- to long-term across its range of global vehicles.
In particular, this demonstrator can rely on next generation EV systems and high density batteries, light weight as well as advanced aerodynamics to offer a 300 km driving range (or about one week of driving for an average European driver), perfectly suited for suburban & country daily life.
Mitsubishi GC-PHEV Concept (2013)