Volvo V50 Romero Britto (2004)


Volvo V50 Romero Britto

Volvo Cars of North America, LLC (VCNA), is continuing its walk on the wild side. This time, it's pop art in the driver's seat as the all-new Volvo V50 receives a makeover from world-renowned artist Romero Britto. The result is a very different special edition vehicle. And, it's all for a good cause.

Romero Britto's style is neo-pop cubism, an intricate weave of pop art and neoteric cubist interpretation. His art has a unique combination of rich and bright colors, daring patterns and heavy outline. Add to that a sense of whimsy and you have a style that communicates a sense of spontaneity that is compellingly playful. Romero Britto's art is a representation of life, celebrated through vibrant colors.

That representation of life fits Volvo Cars perfectly as the Volvo brand is about the protection and celebration of life. Even Volvo's tag line is "for life." And, the all-new Volvo V50 is a premium activity sportswagon for those who have a "large capacity for life." Most wagons are known for just how much you can put into them, but the all-new Volvo V50 will be known for how much life you can get out of it as well!

Romero Britto and Volvo are both large supporters of the charity Best Buddies. Best Buddies is a non-profit organization dedicated to enhancing the lives of people with intellectual disabilities by providing opportunities for one-to-one friendships and integrated employment. This special edition Volvo V50 will be auctioned off later this year, with the proceeds benefiting Best Buddies.

Volvo V50 SV Concept (2004)


Volvo V50 SV Concept

The Volvo V50 SV Concept, which made its debut at the 2004 Specialty Equipment Manufacturers Association (SEMA) tradeshow, is the first-ever high-performance car to emerge from Volvo Cars Special Vehicle department in Gothenburg, Sweden. Based on the production version of the 2005 Volvo V50 T5 AWD activity sportswagon, the V50 SV is designed to appeal to a generation of young enthusiasts that may not have considered the Volvo brand as anything but safe and conservative.

"From the get-go, the V50 activity sportswagon, with its aggressive styling and incredible driving characteristics was designed to get a younger audience interested in the Volvo brand," commented Thomas Andersson, Executive Vice President of Marketing at Volvo Cars of North America, LLC. "The V50 SV is a one-off design to see just how far Volvo could push the envelope. That it was done in-house, by the Volvo Special Vehicles department in Sweden, makes this car an even more interesting proposition."

While Volvo has no plans of offering the Volvo V50 SV parts or materials through its retailer network, it gives young enthusiasts and the aftermarket companies that cater to them a thought provoking "launching pad" to get their creative juices flowing. Understated and refined, the Volvo V50 SV has what it takes to turn heads and handle well on the race track.

The heartbeat of a performance Volvo

What dominates the performance of the Volvo V50 SV resides under the specially fabricated hood: a turbocharged 2.5-liter engine lifted from Volvo's high-performance S60 R. But while the S60 R puts out a commendable 300 horsepower, the V50 SV ups the ante considerably by producing an eye-popping 340 horsepower - an increase of 122 horsepower from the standard 218 horsepower found in a production V50 T5.

Volvo V70 (2004)


Volvo V70

A high performer that's highly practical, a richly appointed interior designed for safety, a wagon that can handle hairpin turns and heirloom furniture, the Volvo V70 is a premium wagon without compromise.

Designed for families and individuals who don't want to sacrifice driving pleasure to get the freedom of high functionality they desire, the V70 embodies all that has made Volvo the world-wide leader in premium wagons and more. Volvo V70 combines unparalleled flexibility, longevity, comfort and handling. Vehicles of character, the V70 is bred in the Volvo tradition of quality, advanced safety design and durability.

A Volvo V70 AWD will be offered to families seeking the security of all-weather traction in a premium wagon. Utilising the proven viscous coupling system employed by the Volvo Cross Country, the Volvo V70 AWD delivers power to all four wheels when the system senses that the front drive wheels have lost traction. Standard features include: distinctive alloy wheels, power from the proven 5-cylinder 2.4-litre engine with low pressure turbocharging and 5-speed electronically controlled automatic transmission with Geartronic shifting, just to mention a few.

A choice of three models in two-wheel drive configuration (2.4, 2.4T, T5) allow for the tailoring of the Volvo wagon concept to specific tastes and needs.

Added to each models long list of standard features are: Stability Traction Control (STC) for 2.4 and 2.4T models and the T5 gets Dynamic Stability Traction Control (DSTC) for 2002 model year. Spirited naturally aspirated or turbocharged power plant are incorporated into a drive train that features ABS braking, 4-wheel independent suspension, responsive rack and pinion steering with a turning radius that literally runs circles inside SUVs.

Volvo XC70 (2004)


Volvo XC70

Designed for families and individuals who don't want to sacrifice driving pleasure to get the freedom of high functionality they desire, the Volvo XC70 embodies all that has made Volvo the world-wide leader in premium wagons and more. The XC70 combines unparalleled flexibility, longevity, comfort and handling without compromising Volvo's long tradition of quality, advanced safety design and durability. Previously known as the Cross Country, the Volvo XC70 was perhaps the first true luxury crossover vehicle. It's burly good looks and all-weather capability reinvented the way people looked at wagons. Designed from the beginning to appeal to the rugged individual in all of us the Volvo XC70 is a perfect fit for those seeking the ultimate active-lifestyle vehicle.

For 2004, the Volvo XC70 adds optional Bi-Xenon gas-discharge headlamps, a flip-and-fold keyless entry remote, ZF rack and pinion steering and two new colors: Crystal Green pearl and Ice White.

In 2003 the Volvo XC70 received a wide array of performance and luxury enhancements including a new, more powerful 2.5-liter turbocharged engine. Also found in the Volvo XC90 sport-utility vehicle, this engine produces 208 horsepower at 5,000 rpm and a stout 236 lb.-ft. of torque from 1,500 to 4,500 rpm. Teamed with this new engine is a standard 5-speed Geartronic transmission that allows either fully automatic or driver selectable gear changes.

Volvo XC90 Lego Replica (2004)


Volvo XC90 Lego Replica

Volvo Cars of North America, LLC (VCNA) and Legoland® California joined forces to promote driving safety and family values. As part of the recently announced partnership agreement between the subsidiaries of the two Scandinavian icons, a replica of Volvo's award-winning SUV, the Volvo XC90, was constructed of Lego's famous modeling bricks. The Volvo XC90 made of Lego bricks was unveiled today at the New York Auto Show.

How many Lego bricks does it take to build a full-size SUV? The astute calculator with the correct answer will be announced at the vehicle dedication ceremony at Legoland® California. The event is scheduled for May 1, 2004, at the family entertainment theme park, located in Carlsbad, California, just north of San Diego.

The Volvo XC90 made of Lego bricks was built by Lego Master Model Builders, members of an elite team of talented artists who design, create and maintain the thousands of Lego brick models at Legoland® California. Constructed at the U.S. headquarters for Lego Systems, Inc. in Enfield, Conn., the Master Builders began production of the Volvo XC90 in January 2004. Noted as one of the top-three most gratifying projects of its kind for the Master Builders, the intricate stages of assembly were captured with time-lapse photography.

As the recognized leader of safety in the automotive industry, Volvo is the "Official Car" of Legoland® California and will work with the theme park to bring messages of driving safety to the park's 1.3 million annual visitors. The Volvo XC90 made of Lego bricks, although not drivable, will stand at the park entrance as a symbol of the two companies' commitment to safety and family.

Volvo XC90 PUV Concept (2004)


Volvo XC90 PUV Concept

Hot on the heels of the introduction of Volvo's first V8 engine at the 2004 Paris International Auto Show, Volvo Cars of North America, LLC (VCNA) is proud to present the eye-grabbing Volvo XC90 PUV Concept at the 2004 Specialty Equipment Manufacturers Association (SEMA) tradeshow in Las Vegas, Nevada.

And there may be no better place to show the audacious Swede than Las Vegas. Covered in a luscious racing red paint scheme, the Volvo XC90 PUV will keep the drivers of high-end European exotic cars glancing in their rearview mirrors.

"This was such a fun concept," noted Vic Doolan, President and CEO of VCNA, "that we just had to do it. It could possibly be the ultimate Volvo. It has all the safety that Volvo is known for with the looks and performance of an exotic car." But a concept it will remain as neither VCNA nor the Volvo Car Corporation may ever offer anything like the Volvo XC90 PUV. Noted Doolan, "This is just to get the juices flowing; to draw attention from those who may not have considered Volvo before."

Pushing the "Next Generation SUV" to the Next Level

Once you get past the Volvo XC90 PUV's aggressive stance and fully customized body enhancements, a true beast lurks within. Still a work in progress, the XC90 PUV is slated to eventually achieve a whopping 650 horsepower through the use of a massive supercharger, revised engine mapping and low restriction exhaust. That power is routed through a modified version of Volvo's Haldex electronically controlled all-wheel-drive system. The system is "pre-charged" meaning that power may be instantly routed to the wheel with the most traction. A new 6-speed automatic "Geartonic" transmission rounds out the driveline.

Volvo XC90 V8 AWD (2004)


Volvo XC90 V8 AWD

A Volvo XC90 with V8 power under the bonnet not only puts added performance on the tarmac - it also sharpens Volvo's competitive edge in the tough SUV segment.

In the USA, about 30 percent of all SUVs sold in the premium segment have V8 engines. This means that five- and six-cylinder versions of the Volvo XC90 have thus far only exploited 70 percent of the market potential - yet still achieved a resounding success. The 30 percent gap has now been covered.

"Our V8 package feels immensely solid. When it comes to power and performance, we're in the same class as the very best in the segment. What's more, we're sure that a large proportion of these customers will appreciate the fact that the power and driveability can be combined with high safety and good environmental properties. It's important that we can launch a V8 without compromising on our core values," says Volvo Cars President and CEO Hans-Olov Olsson.

V8 tailor-made for the XC90

In order to maintain overall compactness, all the ancillary units such as the alternator are fitted directly onto the engine itself without any space-stealing brackets. The starter motor is fitted above the transmission for the same reason.

What is more, the exhaust camshafts are driven by secondary chains running off the inlet camshafts, saving additional space.

The left-hand cylinder bank is offset half a cylinder ahead of the right bank, contradicting normal practice in the automotive world - so the engine can slot neatly into the structural beam network of the XC90 and thus enhance collision safety.

Volvo YCC Concept (2004)

Volvo YCC Concept (2004)
Volvo C30 Design Concept (2005)


Volvo C30 Design Concept

The Volvo C30 Design Concept is a sporty two-door, four-seater with a glass tailgate which made its debut at the 2006 Detroit Motor Show.

The sleek, modern look is exhibited in a contrasting combination of two colours; Quite White and Very Bronze. The design clearly reflects several elements from the Volvo Safety Concept Car.

"Our aim was to give the Volvo C30 Design Concept a hefty dose of muscles in a sporty and compact package", explains Volvo Cars Design Director Steve Mattin.

ES-inspired tailgate

The dynamic front is characterised by the angled headlamps and the low, wide grille. Looking along the side, the well-defined wheel arches and the sloping roofline gives the car a fast silhouette, which is emphasized by the extreme boat shape of the glasshouse. The curvature of the rear shoulders is very pronounced and further enhanced by the horseshoe-shaped tail light pattern and the glass tailgate.

"This exclusive and nimble glass tailgate is inspired both by the classic Volvo P1800 ES and the SCC concept car. The light pattern is so unusual that you'll never be in any doubt of which car you have in front of you", says Steve Mattin.

Full four seater

The interior reinforces the sporty character of the Volvo C30 Design Concept. The individual rear seats with generous legroom make the car a full four-seater. The rear seats are slightly centred, which gives the passengers an aura of space along with good visibility to the front.

Volvo S60 (2005)


Volvo S60

The 2005 Volvo S60 has been renewed in a large number of areas, which together give the car a stronger appearance and character and at the same time emphasise the ties to the rest of the Volvo range.

"This is far more than just a facelift," says Steve Harper, Platform Chief designer. "We have made comprehensive changes - outside to enhance the car's sporty profile, and inside to boost the sensation of quality and comfort."

Bolder front with new headlamps

The front is entirely new, with a more distinct nose with rounder contours. The grille is larger and set somewhat lower to give a more dynamic stance. The grille in the Volvo S60 is black, as is the lower air intake, setting the sedan apart from the V and XC models. The dark headlamp surrounds and the round foglamps also help create a distinct profile.

The headlamps too are new, with clear lenses and high performance reflector design (for both the halogen and Bi-Xenon lamps). At the same time, Volvo has switched from glass to plastic, which is lighter and more resistant to stone-chip damage. It is also gentler on pedestrians in the event of a collision. Volvo's traditional headlamp wipers have been replaced with high-pressure washers set into pop-up nozzles.

The windscreen wipers are of the latest type, featuring integrated flat blades. They have a more modern appearance and produce less wind noise than traditional wiper blades do. What is more, they apply more pressure on the windscreen, which improves wiper effectiveness.