Volvo T6 Roadster Concept (2005)

Volvo T6 Roadster Concept (2005)
Volvo V50 (2005)

Volvo V50

The Volvo V50 is the exciting five-door active lifestyle sportswagon that follows the introduction of the S40 sport sedan, which made its debut at the 2003 Frankfurt Motor Show.

The Volvo V50 replaced the V40, which was launched in the United States in 1999. Sales of the V50 sportswagon began in the U.S. in the summer of 2004 as a 2005 model.


"The V50 is the result of a consistent design strategy, in which the authentic Volvo character has been developed for each new model," says Henrik Otto, Volvo Cars' Design Director. "Our new sportswagon is indisputably a genuine Volvo but, at the same time, it has its own, totally individual and distinct profile - with characteristics from classics like the Volvo 1800 ES, Volvo 480 and its most recent predecessor, the V40.

Unique profile with extended cargo area

The rear of the Volvo V50 has an athletic, sporty design that sets it apart from the more traditional lines of the V70. The combination of its rounded rooflines and extremely abrupt tail is designed to create a modern look without limiting the practicality required of a wagon.

The softly rounded nose, the short hood and the marked cab-forward design reinforce this. The sportswagon look is further accentuated through the addition of the optional sport accessory kit, with its specially designed front, side and rear spoilers, larger wheels and dual exhaust tips.

Volvo XC70 AT Concept (2005)

Volvo XC70 AT Concept

Volvo Cars of North America, LLC (VCNA), in conjunction with Volvo aftermarket specialists, ipd, unveiled the ultimate cross-over utility vehicle, the Volvo XC70 All Terrain (AT) concept at the 2005 SEMA trade show in Las Vegas, Nevada. Built to handle almost any on- and off-road situation, the XC70 AT is inspired by the grueling Baja 1000 desert race held annually in Baja, Mexico.

"What we've done with this vehicle is to take the already rugged XC70, a cross-over known for its all-weather capability, and transformed it into the ultimate all-wheel-drive vehicle," said Anne Belec, President and CEO of VCNA. Built as a pure concept vehicle, there are no plans currently to produce the Volvo XC70 AT, but the vehicle does follow on the heels of other Volvo surprises that have been unveiled at the SEMA show since 2003.


Since then Volvo has continued to push the envelope of OEM support for the SEMA show. In 2003, Volvo, along with Evolve, unveiled two outrageous S60 R concepts that left many scratching their heads. With 400 horsepower, lowered, race-tuned suspensions, and aggressive wheels and tires, these two concept cars left a huge impression.

In 2004, Volvo entered SEMA with no fewer than three concepts: an Evolve-built 550-horsepower S40, and Aria-built XC90 V8 and a Volvo-built 300-horsepower all-wheel-drive V50 SV sport wagon. This vehicle was the first factory-built SEMA concept from Volvo and it let the world know that Volvo, through its in-house skunk works Special Vehicles department, could compete with the best aftermarket tuners.

Volvo XC90 Supercharged V8 (2005)

Volvo XC90 Supercharged V8

Despite it brutish appearance, the Volvo XC90 supercharged V8 on display at the 2005 Greater Los Angeles auto show contains numerous active and passive safety systems. First introduced in 2003, the XC90 has become Volvo Cars of North America, LLC's top seller. With the introduction of the new 311 horsepower V8, sales are likely to continue to climb.

But Volvo's commitment to safety remains. A few of the XC90's safety features include:

  • Roll Stability Control
  • IC (Inflatable Curtain) - for all three rows of seats
  • Lower cross-member for increased car-to-car compatibility

Customers expect Volvo to retain its lead in the field of safety - irrespective of vehicle type. With the launch of its first-ever SUV, Volvo Cars enters an entirely new segment, and the goal is perfectly clear: to lead the way in terms of safety.

As in all other Volvo models, safety in the Volvo XC90 is a holistic concern. Safety is never achieved by simply integrating a number of individual stand-alone features into a car: what is important is the interaction between them - it is this interplay that shapes the result.

This holistic approach is - and always has been - one of the cornerstones of Volvo's safety philosophy.

With the entry of Volvo Cars into the SUV market, there is increased focus on several new areas. One of them is roll-over accidents, where the vehicle rolls over onto its roof one or more times.

Volvo C70 (2006)

Volvo C70

The new Volvo C70 started its life as a coupe. Then the design team, headed by Fedde Talsma took the roof away. One car became two. "Both cars" are, however, among the leaders in safety and styling and fun to drive.

A convertible is usually designed as an open car. A roof is then crafted on to it, with a result that is not always pleasing to the eye. At Volvo Cars, the design team did exactly the opposite when working on the new C70. They created a sporty coupe and then converted it into an attractive convertible. Because the secret is to make the car look at its best irrespective of whether the top is up or down.

The first generation Volvo C70 Convertible was originally launched in 1997 and featured a design that was very appealing at the time, a design that has stood up well against time. It was discontinued in March 2005 after nearly 50,000 cars had been sold worldwide. In fact, the last year of production was also the best year sales-wise, with 8,000 units, which clearly proves the point of a well executed design.

Another lesson that was learned from the first generation of convertibles was that for a newcomer in the segment like Volvo is, it takes at least one generation of cars to really get yourself established in the premium convertible segment.

The reasons for retaining the "C70 Convertible" designation for the new car were that:

  • it is the replacement for the former series;
  • its dimensions are largely the same;
  • it is a full four-seater;
  • it will have roughly the same price and position in the market.
Volvo S80 (2006)

Volvo S80

The all new Volvo S80 is the second generation of Volvo's large prestige sedan, launched at the 2006 Geneva Motor Show. The new S80 model is a luxurious car with an elegant and dynamic profile influenced by modern Scandinavian design.

A powerful V8 engine and a newly developed, particularly compact six-cylinder in-line engine provide performance and driving comfort of absolute top class. The V8 engine features Volvo's electronically controlled All-Wheel Drive. An active chassis is available as an option, contributing to the car's highly dynamic driving characteristics. A new generation of driving and support systems together with a further-enhanced body structure and advanced interior safety systems all interact to contribute to the high level of safety, both preventive and protective.


The all new Volvo S80 has the same overall length as its predecessor (4850 mm), but is 27 mm broader and 34 mm taller. The wheelbase is longer and the track is wider. All this creates entirely different proportions, with added stance and dynamism in the car's visual expression. In order to give the car a solid and compact image, the contours have been rounded and the bonnet has a raised profile. The headlamps, which are positioned lower down than in the previous S80 model, follow the curvature of the front and have been extended along the side and up towards the bonnet, creating a gentle smile at the front.

Volvo XC90 (2006)

Volvo XC90

The Volvo XC90 was launched in early 2002 as the first purpose-built SUV (Sports Utility Vehicle) to come from Volvo Cars. It is also Volvo's first seven-seat car since the 1940s. The Volvo XC90 has electronically controlled All-Wheel Drive. It has the capacity to forge ahead on very poor roads, but is primarily intended as a spacious passenger car with excellent driving manners, immense safety and intelligent versatility.


Five-door SUV - a crossover model that combines the passenger car's comfort and comfort with excellent get-you-there ability and flexibility. The Volvo XC90 is designed to give a robust yet at the same time compact and elegant impression. It is built as a passenger car, with a unitary body and the same type of chassis as that found in Volvo's sedan models - unlike some other SUV models that are built on a truck chassis. The Volvo XC90 comes with five or seven seats, depending on specification. The passenger compartment is very spacious, thanks not least to Volvo's modern powertrain concept with transverse engine installation.

The seats are placed high to give the driver a commanding view over the traffic and the passengers a comfortable seating position. All the passenger seats can be folded. The tailgate is divided into an upper and a lower section. This makes the Volvo XC90 a very flexible and versatile car. The top model in the range is the exclusive Volvo XC90 Executive, which features equipment and comfort of exceptional quality.

Volvo XC90 Sport (2006)

Volvo XC90 Sport

In response to customer demand, Volvo Car Corporation is expanding the XC90 range with a new variant - the Volvo XC90 Sport. With a dynamic chassis setting and a unique appearance and specifications, the Volvo XC90 Sport will offer drivers more enjoyable handling and desirability.

"We have had numerous requests for a sportier XC90," says Karin Falk, head of Special Vehicles at Volvo Cars. "They are from customers who appreciate the versatility and comfort of an SUV but who also want a bit more driving pleasure. We have developed the Volvo XC90 Sport especially for them, with a dynamic sport chassis, stiffer anti-roll bars, firmer shock absorbers, a sport-tuned, speed-dependent steering system, and larger, 19" wheels," she continues.

Sporty driving characteristics with a stiffened chassis

The Volvo XC90 Sport is not only sporty in aesthetic terms. The chassis characteristics have been refined to increase genuine driving pleasure. Both the shock absorbers and the anti-roll bars have been made stiffer to offer a high level of stability when cornering. The steering has also been adapted to offer quick steering response. Furthermore, Volvo's self-levelling system, Nivomat, is standard in both the five and seven seat models. The system has been fine-tuned to offer great stability and driving control.

"We dare to promise a truly enjoyable experience behind the wheel of a Volvo XC90 Sport," says Karin Falk. "The driving characteristics are of a calibre that few thought were possible in a Volvo SUV. And we have not had to compromise on riding comfort. We have succeeded in finding a balance between driving stability and the capacity to absorb unevenness in the road."

Volvo C30 (2007)

Volvo C30

The Volvo C30 is a compact SportsCoupe from Volvo aimed at youthful, sporty drivers. The smallest yet most expressively designed of all Volvos, the C30's interior is equally stylish with Volvo's unique, ultra-slim centre stack, individual seats for four adults and the deep, distinctive glass tailgate for easy loading.

'The C30 is a crucial car for Volvo, taking us into a new sector of the market for compact, sporty, expressive cars,' says Stephen Odell, president and CEO of Volvo Cars.

Closely based on the styling of the Volvo C30 Design Concept, first shown at the 2006 North American International Auto Show in Detroit, the C30 is the 'ultimate manifestation of Volvo's current design language,' according to Peter Horbury, Volvo's design director. 'It has the broadest shoulders and the most expressive lines. The Volvo C30 is a car that will engage buyers emotionally.'

Volvo expects the car to appeal to young people without a family - and to the young-at-heart whose children may have left home and who want a distinctive, small, sporty yet functional car. 'Yes, it's a very sporty and stylish car,' says Mr Abrahamsson, C30 project director. Many buyers are likely to be urban based, so won't need a large car or carry passengers very often. They lead busy, active lives and appreciate good design and premium brands.

The Volvo C30 has four individual seats. The rear seats are mounted towards the centreline of the car, improving head and shoulder-room. 'We were convinced that four seats, not five, was the correct approach,' says Mr Abrahamsson. 'Four seats mean great rear seat comfort for both passengers. Five would have been a compromise. Besides, Volvo has many five-seat cars. If you want five seats, you can buy a Volvo S40 saloon or a V50 Sportswagon. On most journeys, we doubt whether the rear seats will even be used. Mostly, the rear seats will probably be folded flat, giving an amazing cargo space.'

Volvo C30 Heico Concept (2007)

Volvo C30 Heico Concept (2007)